YUmzi Ice Cream Brand
Artist statement
This project aims to create a fun, kid-centered Ice Cream brand. I created not only every illustration on the icecream pints, but also built out the wordmark logo through experimentation and peer feedback. In this brand the use of organic characters enhances the hierarchy and provides a consistent yet unique design for each pint. This project retains its brand through a multitude of color palettes and flavors.
Yumzi - Work Flow
This brand relied heavily on hand-drawn digital illustrations to create the playful monsters and the tasty food elements featured throughout the packaging..
